Derek Thompson wrote an article which he titled “ The End of TV and the Death of the Cable Bundle” on July 12, 2012 for The Atlantic. The level of TV today honestly just sinks lower and lower. First there are mind-numbing levels of ads.Then the programming is aimed lower than the lowest common denominator.
After the two companies failed to agree on subscribers fees Viacom yanked it’s 19 channels-- including Nickelodeon, MTV and Comedy Central-- from DirectTV. Derek wrote about Aereo, a technology company based in New York City which allows subscribers to view live as well as time-shifted streams of over- the - air television on internet-connected devices. It brings local TV (NBC, ABC, CBS, PBS) right to your phone(iphone) , Mac , iPad, iPod touch etc. This Aereo story is different, its not about cable so much but the distribution of broadcast networks online.
For example Derek made a very good point towards the end of his article about a sports fan who can get the Olympics and NBA and other shows without having to purchase a cable package whenever he wants. That could definitely serve alongside Netflix, Hulu and other services to replace the cable bundle. The internet is ruthlessly efficient at stripping cross-subsidies and allowing the content to shine on its own. Derek really focuses on the fact that newspapers once paid for international coverage with classifieds section and cars you now can go on the internet and view it there on any classifieds site or a car site. The question isn't really if the internet’s unbundling revolution will visit the television industry but when.
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